Posters convey a message using a combination of type and image.
In the hands of a talented designer, a poster’s typography can be as expressive as an image and can even stand alone as the only imagery necessary.
Designers experiment with unusual combinations of typefaces, and with letterforms created out of unexpected materials. They may manipulate the type and its placement to produce an effect such as movement or depth.
In some cases a designer will find a clever way to create a distinct object out of type, such as the bicycle in Paula Scher’s poster for PUBLIC.