Weingart Typografie, Museum für Gestaltung Zürich
35 x 50 in. (90 x 128 cm)
Ralph Schraivogel (1960-) is one of the most influential figures in contemporary Swiss graphic design. The poster has long been his medium of choice. Schraivogel’s posters are eclectic – for each carefully researched commission he finds a unique and fitting take on the subject matter. He is well known for his highly complex and richly patterned works, but he also produces more restrained compositions when it suits the commission. Schraivogel’s posters are held in major museums around the world and have been the subject of international exhibitions.
Schraivogel designed this poster for a show on Wolfgang Weingart (1941-2021) at the Zurich design museum, a frequent client. Weingart is considered the father of New Wave typography (also called Swiss Punk typography), a style he developed in the early 1970s by breaking the traditional rules of type placement on a page, using inconsistent letter spacing and manipulating the letterforms themselves. Schraivogel blurs the large W in reference to Weingart's interest in transforming type photographically.
On the street in Zurich
Photo by Dennis Moya Razafimandimby, @swissposters