20 x 30 in. (51 x 76 cm)
Digital offset lithography
Paula Scher (1948-) is one of the most influential and celebrated graphic designers in the United States and internationally. Scher found success in the early part of her career designing album covers, and she became known for her expressive and illustrative use of typography. Scher has been a partner at Pentagram in New York since 1991. She has designed identities for both arts organizations (the Public Theater, Jazz at Lincoln Center, the New York City ballet) and large corporations (Citibank, Bloomberg, Tiffany’s). Her logos and identity systems are some of the most recognizable in the world.
Scher designed this poster for PUBLIC, a San Francisco bicycle company. The company invited 27 international designers to interpret, in poster form, the concept of public space for pedestrians and cyclists. In her contribution, Scher uses typography alone to construct a bicycle from the word “public.”
Paula Scher’s posters are in the collections of major museums all over the world. This poster is in the collection of the Cooper Hewitt Smithsonian Design Museum.