From the time jazz first emerged as a popular musical genre, designers have been interested in finding a visual language to match the spirit of the music. Jazz music and modern design are so interconnected that the modernist American style of the 1920s and 1930s which we now call Art Deco was often referred to at the time as “jazz modern”. In early posters for jazz venues, graphic artists adopted a jaunty, zig-zagging style to match the music’s energetic arrangements.
A century on, graphic designers commissioned to create advertising posters for jazz events continue to explore new ways of communicating the feeling of jazz music trough their own visual medium.
Studio Helmo, founded in 2007 by Thomas Couderc and Clément Vauchez in Montreuil, France, has produced a stunning range of posters for their longtime client Jazzdor, a jazz festival held in Strasbourg and Berlin.
Swiss designer Niklaus Troxler is particularly well known for his jazz posters. Since 1975, Troxler has organized an annual jazz festival in his hometown of Willisau, Switzerland, and each year he designs posters for the events. Many of Troxler’s jazz posters have won international awards and are in the collections of major museums.