35 x 50 in. (90 x 128 cm)
The annual Weltformat Festival in Lucerne, Switzerland, founded in 2009, celebrates poster design and features an exhibition of “100 Best Posters”. Weltformat is the term for the standard Swiss poster format (90 x 128 cm, or 35.5 x 50.5 inches).
Rosmarie Tissi (1937- ), a luminary of Swiss graphic design, created the 2020 festival poster. Tissi is known for her use of bold, colorful forms and clever typography.