The Printed Book: A Visual History
32 ½ x 46 in. (81 x 117 cm)
Amsterdam graphic design studio Experimental Jetset was founded in 1997 by Marieke Stolk, Erwin Brinkers and Danny van den Dungen. The designers describe their print and installation work as “turning language into objects”. Influences include the rigorously modernist principles of 20th-century Dutch graphic design (they often use Helvetica, a treasured modernist typeface) as well as the more free-wheeling, DIY design sensibilities of the punk movement.
In 2019, The Museum of Modern Art in New York commissioned Experimental Jetset to create an installation in their café for the reopening of the museum. MoMA also holds a large collection of the studio’s posters and other printed work in its permanent collection.
This poster advertises an exhibition of books from the collection of the University of Amsterdam library. Experimental Jetset was responsible for the exhibition design and the printed materials for the show.