Josef Müller-Brockmann

28 x 40 in. (71 x 102 cm)

Offset

Condition:  There is a light crease across the lower left corner of the poster and a small crease across the bottom edge.

Renowned Swiss graphic designer and educator Josef Müller-Brockmann (1914-1996) is known for developing and promoting a minimalist, objective style of graphic design based on strict grid layouts and sans-serif typography. During the 1970s, the style Müller-Brockmann and his Swiss colleagues developed became popular outside of Switzerland as the Swiss Style (also known as the International Typographic Style). The influence of Swiss Style design continues to be felt around the world, particularly in corporate identity and pubic signage systems. Müller-Brockmann’s posters are highly sought-after as original examples of the Swiss style.

An avid music fan, Müller-Brockmann designed many posters for Swiss concerts, including his well-known posters for the Zurich Tonholle and the Zurich Opernhaus. This 1970 poster advertises recordings of Swiss music. Müller-Brockmann has used an effective layout to draw our eye across the entire image, with zig-zagging text leading us through the three concentric fields of color.