Architect G. Rietveld, Stedelijk Museum Amsterdam
34½ x 24 in. (88 x 60 cm)
Legendary Dutch graphic designer and typographer Wim Crouwel (1928-2019) is known for his devotion to minimalist grid-based designs – his passion for the modernist grid earned him the nickname Mr. Gridnik. His influential agency Total Design created the identities for many Dutch companies and cultural institutions, and Crouwel spent much of his career working with Dutch museums.
This poster advertises a 1959 exhibition on the modernist Dutch architect and furniture designer Gerrit Rietveld. A statement printed on the back of the poster in Dutch, French, English and German reads: “This is one of three posters, designed as homage to the architect Rietveld at the occasion of an exhibition of his work in Amsterdam.”